Let’s talk about the great exposure scam, and how how influencers exploit small businesses. You can bake a pizza and someone will buy it. You can build a brand around it and keep doing so for decades. But will there always be demand for someone making a video about your...
The strongest move in marketing and sales has never been about the product itself — it’s about the feeling it creates. People don’t buy sausages, sneakers, or smartphones. They buy how those things make them feel — confident, nostalgic, excited, indulgent, safe. The best brands know this and design every...
