July 4, 2026

If you’ve ever picked up a 28mm lens and thought, “This just feels right,” there’s a good reason for it. For most people, 28mm isn’t a new perspective at all. It’s one you’ve been using every single day for years. Your smartphone has trained your eye. Your Phone Changed the...

Buying your first Leica M lens is exciting, and slightly terrifying. Leica lenses aren’t cheap, and most photographers can’t afford to buy three or four lenses just to discover which focal length they prefer. The first lens you buy needs to be one you’ll use every day, not one that...