When I was at school, one of my teacher’s had their kid in their class with us. In our IT computer class around 2002, if you were caught as a student not using computers for schoolwork, such as surfing the net or playing games you’d get an instant 60 minute...
Marketing strategies have always centered around one critical question: Should you go broad and appeal to everyone, or focus on a specific audience? The debate between mass marketing and segmentation continues to shape modern marketing practices. But with changing consumer behaviors and advanced tools like AI, the answer may be...
I’m a Leica Street photographer, traveller, avid reviewer, marketer and blogger. I am, by my own admission, a gear nut but I don’t buy gear just to test it or pixel peep. I’m only interested in the art that can be produced with the gear. And seeing what emotions can be brought out in those who see my photos.