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Fujifilm

In the ever-evolving battlefield of photography, Fujifilm has taken a leaf out of Sun Tzu’s strategic playbook with the maxim, “fight the enemy where they are not.” This ancient wisdom perfectly encapsulates Fujifilm’s approach to competing in the digital camera market against full-frame giants like Canon, Sony, and Nikon. By...

A slight shock to the system recently about one of my favourite colour films. If anyone can shed further light on this it would be appreciated, please comment below. Who is now making Fuji C200 Film? This week I bought some new Fuji 200. By chance I happened to have...

This 200 ISO colour film is inexpensive, the colours are accurate with a bit of vibrance, the film is sharp with minimal grain, and responds reasonably (but not as well as some) to editing. That said, the lack of editing capabilities isn’t really a problem if you just want photos...

In 2019, Fuji Superia is my favourite colour film. It reminds me of what film looked like in the 1990s before digital was mainstream. It looks like so many film shots I took as a kid (I cannot really remember what films they were). Technical Aspects 35mm Colour Negative Film...