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Photography Insights

In the ever-evolving battlefield of photography, Fujifilm has taken a leaf out of Sun Tzu’s strategic playbook with the maxim, “fight the enemy where they are not.” This ancient wisdom perfectly encapsulates Fujifilm’s approach to competing in the digital camera market against full-frame giants like Canon, Sony, and Nikon. By...

A slight shock to the system recently about one of my favourite colour films. If anyone can shed further light on this it would be appreciated, please comment below. Who is now making Fuji C200 Film? This week I bought some new Fuji 200. By chance I happened to have...

When exploring camera reviews online, you’ll notice a significant emphasis on achieving sharpness in photographs and selecting lenses capable of producing sharp images. Most camera reviews and buying guides include detailed sharpness comparisons, often conducted in controlled environments. However, there is a common misconception about what sharpness truly is in...

In the ever-evolving landscape of digital photography and mobile technology, the High Efficiency Image File (HEIC) format emerges as a game changer. Developed by Apple, this innovative image container format, available on iPhone 7 and later models with iOS 11 or above, is redefining the way we store and interact...

In the ever-evolving world of visual arts, the integration of artificial intelligence (AI) with photography is revolutionising how we perceive and create art. With the advent of AI tools like ChatGPT and DALL-E, visual artists now have an unparalleled opportunity to expand their creative horizons. I for one, think we...

In the era of advanced digital technology, deepfakes – artificial intelligence (AI) manipulated images and videos – have emerged as a significant concern. These AI-generated creations often depict people with altered appearances, voices, or actions, making them appear to say or do things they never actually did. The potential for...

In the realm of photography, mastering depth of field (DoF) can dramatically transform your images. Depth of field refers to the portion of your image that appears sharply in focus. While beginners often aim for a completely sharp image, learning to manipulate DoF to create a soft, blurry background can...

I for one print my photos at home. I do it this way because I enjoy seeing a print coming out of my inkjet printer. I also print my photos at home instead of a store or lab because I have better control of the colours when using a calibrated...