Logos

The Art and Legacy of Logo Design

Explore the creative world of logo design and the fascinating history behind iconic logos. This category dives into design principles, brand storytelling, and the evolution of logos over time.

The Citibank logo started as a sketch on a napkin. This is one of my favourite logos and brand creations. In 1998, the financial world witnessed the historic merger of two titans, Citicorp and Travelers Group, forming Citigroup. This merger, valued at $140 billion, created a global financial powerhouse with...

Graphic design is a skill—a craft honed through years of training, practice, and refinement. It’s not just about making something look pretty; it’s about creating visual solutions that communicate, persuade, and achieve specific goals. Yet, far too often, wannabe designers armed with Adobe Creative Suite and inflated confidence decide they’re...

It is not just about choosing a font you like. Font choice is as much about being market orientated, that is, putting yourself in the shoes of the customer, your target audience as it is about technicalities and clarity. When it comes to branding, every detail counts—especially your font choice....

The Chupa Chups logo is more than just a sweet design—it’s an intersection of art, innovation, and branding brilliance. Created in 1969 by the legendary surrealist Salvador Dalí, the logo has become as iconic as the artist’s famous melting clocks. Here’s the fascinating story of how Dalí’s touch elevated a...

The Kellogg’s logo is one of the most recognizable trademarks in the world, seamlessly blending tradition and modernity. From its origins as William Kellogg’s handwritten signature to its refined iterations, the Kellogg’s logo has become a symbol of trust, quality, and heritage. This article dives into the history, design development,...

SanDisk, a name synonymous with reliable flash memory, has recently unveiled a striking new logo as part of its ambitious rebranding initiative. This transformation moves beyond aesthetics, showcasing SanDisk’s dedication to innovation and progress as it prepares to relaunch as a standalone brand in 2025. Data is Everything to Sandisk...

Who remembers floppy disks? I do. Floppy disks have been irrelevant for savings computer files for over 20 years at least, yet, their iconic design remains in the form of the vital Save icon that is found across PC and Mac programs. Why? It is one of the most memorable...

Tesco has launched a groundbreaking new advertising campaign that has left marketers and consumers alike debating its effectiveness. In collaboration with BBH London, the supermarket giant has unveiled a series of billboards that forgo its iconic logo in favor of cleverly arranged food items representing the letters of “Tesco.” Dubbed...

Logos are the visual cornerstone of brand identity, encapsulating a company’s essence in a single symbol. In this category, we explore the artistry and strategy behind logo design, offering insights into what makes a logo timeless, memorable, and effective. Delve into the history of famous logos, uncovering the stories, cultural influences, and design choices that shaped their creation. From the simplicity of Apple’s logo to the bold evolution of Coca-Cola’s script, we analyze how logos have transformed over the years to stay relevant and resonate with audiences. Learn about design principles such as color theory, typography, and scalability, which are critical to creating successful logos.

For aspiring designers, we provide practical tips and techniques to craft logos that stand out in a crowded market. Business owners will find advice on rebranding, refreshing a logo, and aligning it with their target audience. We also explore the role of technology in modern logo design, including the use of AI tools and digital platforms. Celebrate the intersection of creativity and history as we uncover the power of logos to tell stories, build trust, and leave lasting impressions. Whether you’re a designer, a brand strategist, or simply curious, this category is your guide to understanding and mastering the world of logos.