Search
Close this search box.
Search
Close this search box.

Marketing

If you’re on the lookout for a real game-changer in the world of business coaching and professional growth, let me tell you about something awesome: Communication Mastery 2.0 by Bram Lagrou. This isn’t just any training program; it’s a transformative experience that will take your communication skills, marketing savvy, and...

So, I recently had this incredible experience with Red Bean Productions in Brisbane, and I just have to spill the beans (pun intended). They are definitely bold, and definitely different. Me and my colleagues had a positive experience with them on a recent corporate video. It was mainly my colleagues...

In the ever-evolving battlefield of photography, Fujifilm has taken a leaf out of Sun Tzu’s strategic playbook with the maxim, “fight the enemy where they are not.” This ancient wisdom perfectly encapsulates Fujifilm’s approach to competing in the digital camera market against full-frame giants like Canon, Sony, and Nikon. By...

In the realm of marketing, a prevalent misconception among digital marketers is their overconfidence in the Internet’s supremacy. They often erroneously believe that digital platforms have rendered traditional marketing principles and mediums obsolete. This attitude leads to a significant oversight, as they disregard the lucrative opportunities presented by direct mail,...

I don’t do paid reviews. I love doing free reviews and trying new gear or just giving my opinion. This is my ethical problem with them and Influencers. Paid reviews are a blight, and Influencers are the worst perpetrators. Here’s the bitter truth: Businesses are desperate to sell, using any...

No one is an expert until they have done the research. No matter what the person who has been in the industry for years says, or how passionate the creative wizz is about the ad they made, without knowledge behind them, how can they say they are delivering something effective?...
We need to segment the market when we are doing our marketing plans so we can find the most valuable group of people to target later, but it should also come naturally when we are market orientated or customer focussed with developing our products....
Who is your customer? Don’t try and target everyone. Find a valuable segment of the market, and target them well. Make the decision to not target certain segments so you can be more focussed in your targeting to the segments you do target. ...