Marketing

Master the Art and Science of Marketing

Explore the strategies, tools, and insights that drive successful marketing campaigns. This category covers everything from foundational principles to cutting-edge techniques for building impactful brands.

Jim Penman’s journey from a one-man lawn mowing business to building the iconic Jim’s Group franchise is a story of vision, resilience, and unwavering commitment to people. What I deeply admire about Jim is his belief that success isn’t about being first or having the biggest budget—it’s about truly caring...

In the highly competitive world of Fast-Moving Consumer Goods (FMCG), brands are locked in a constant battle for shelf space and consumer attention. With thousands of products competing in every aisle, the size, shape, and design of your packaging can make or break your success. Let’s we’ll explore why size...

As marketing and creative roles like graphic design, music, and video production evolve, the tools at our disposal are becoming more powerful and accessible. AI and advanced software can now accomplish tasks that once required years of training. However, this democratization of technology brings a critical truth to light: having...

In the fiercely competitive world of FMCG (Fast Moving Consumer Goods), private label products—also known as “own brands”—are no longer the generic, low-cost alternatives of the past. Retailers are elevating their game, investing in branding, quality, and innovation to compete directly with household FMCG names. This shift presents a critical...

If you’re aiming to get to the top of Google in 2025, keyword research is your foundation. Search Engine Optimisation (SEO) evolves constantly, but with the right strategies, you can unlock powerful results. Here’s your complete guide to cracking the keyword code and boosting your SEO rankings this year. 1....

Brand consistency is the secret weapon behind customer trust, loyalty, and recognition. Yet, so many small and medium businesses (SMEs) fail to see its importance. It’s shocking to witness email campaigns where colors, fonts, and layouts vary drastically week by week. One moment the brand voice is playful and bright;...

Donald Trump is a name synonymous with wealth, controversy, and, perhaps most importantly, influence. Before his entry into politics, Trump was already a household name, primarily due to his real estate empire and reality TV show, The Apprentice. However, his 2016 presidential campaign and subsequent presidency catapulted him into a...

The Citibank logo started as a sketch on a napkin. This is one of my favourite logos and brand creations. In 1998, the financial world witnessed the historic merger of two titans, Citicorp and Travelers Group, forming Citigroup. This merger, valued at $140 billion, created a global financial powerhouse with...

Marketing is the bridge between a brand and its audience, combining creativity, strategy, and data to inspire action. In this category, we unpack the essentials of marketing, offering insights into traditional and digital methods that deliver results. Learn about building a strong marketing funnel, creating compelling content, and leveraging SEO, social media, and email to engage your target audience. Discover the psychology behind consumer behavior and how to craft messages that resonate on an emotional level. For entrepreneurs and small businesses, we share practical advice for growing your brand with limited resources.

Established marketers will find advanced strategies, such as A/B testing, analytics, and omnichannel campaigns, to refine their approaches. Explore case studies of successful marketing campaigns and lessons from the world’s most iconic brands. Stay ahead of industry trends with insights into AI-powered marketing tools, personalized advertising, and sustainability-focused initiatives. Whether you’re launching a startup, managing a marketing team, or looking to sharpen your skills, this category is your go-to resource for mastering the ever-evolving world of marketing. Let us help you connect with your audience, grow your brand, and achieve your business goals.