In the ever-evolving battlefield of photography, Fujifilm has taken a leaf out of Sun Tzu’s strategic playbook with the maxim, “fight the enemy where they are not.” This ancient wisdom perfectly encapsulates Fujifilm’s approach to competing in the digital camera market against full-frame giants like Canon, Sony, and Nikon. By...
In the realm of marketing, a prevalent misconception among digital marketers is their overconfidence in the Internet’s supremacy. They often erroneously believe that digital platforms have rendered traditional marketing principles and mediums obsolete. This attitude leads to a significant oversight, as they disregard the lucrative opportunities presented by direct mail,...
I don’t do paid reviews. I love doing free reviews and trying new gear or just giving my opinion. This is my ethical problem with them and Influencers. Paid reviews are a blight, and Influencers are the worst perpetrators. Here’s the bitter truth: Businesses are desperate to sell, using any...