
Small and medium enterprises (SMEs) are the backbone of economies worldwide, representing over 90% of businesses globally. However, competing with larger companies presents unique challenges for SMEs, especially in marketing, where budgets, resources, and expertise can be limited. In this article, we’ll explore the major marketing challenges faced by SMEs...
Artificial intelligence (AI) is no longer a futuristic concept—it’s a transformative force shaping the marketing landscape. From personalized customer experiences to predictive analytics, AI is revolutionizing how marketers approach strategy, execution, and optimization. In this article, we’ll explore the future of marketing strategy in the AI era, uncover the opportunities...
One of the most discussed topics in marketing today is the long vs. short debate. Should you focus on long-term brand-building or prioritize short-term performance marketing for immediate returns? The truth is, success lies in balancing both approaches strategically. The long and short of it: we’ll break down the long...
Marketing has always been a blend of art and science. Yet, in today’s fast-paced digital landscape, most marketers are failing. They’re caught up in shiny tactics, drowning in data, and losing sight of what truly matters: strategy, execution, and measurable success. If you’ve ever felt like marketing advice is just...
I’m a Leica Street photographer, traveller, avid reviewer, marketer and blogger. I am, by my own admission, a gear nut but I don’t buy gear just to test it or pixel peep. I’m only interested in the art that can be produced with the gear. And seeing what emotions can be brought out in those who see my photos.