
Too many marketers jump straight into tactics without a clear strategy or measurable goals. They choose tactics—social media campaigns, email blasts, or flashy ad designs—without asking the fundamental questions: What is the strategy behind this? Who are we targeting? How will we measure success? This oversight doesn’t just harm campaigns—it...
I’m a Leica Street photographer, traveller, avid reviewer, marketer and blogger. I am, by my own admission, a gear nut but I don’t buy gear just to test it or pixel peep. I’m only interested in the art that can be produced with the gear. And seeing what emotions can be brought out in those who see my photos.