AdamInsights

The rise of 4K video has transformed how filmmakers and content creators approach their craft. While many modern cameras offer 4K capabilities, some creators still prefer shooting in 1080p, often due to misconceptions or lack of experience with the benefits of 4K. If you’re on the fence about making the...

Westcott has upped the ante with the release of its FJ800 (US$999.90) and FJ400 II (US$599.90) touchscreen strobes. These innovative lighting tools combine power, speed, and advanced features in a portable package, and I can’t wait to try them out! Big Power, Lightning-Fast Recovery The Westcott FJ800 delivers a stunning...

Leica Camera AG has once again set a new benchmark in the world of imaging technology with the launch of the Leica SL3-S, the latest addition to its esteemed SL-System. Designed with professional photographers and videographers in mind, the SL3-S combines cutting-edge technology, unmatched image quality, and a user-friendly design...

In the highly competitive world of Fast-Moving Consumer Goods (FMCG), brands are locked in a constant battle for shelf space and consumer attention. With thousands of products competing in every aisle, the size, shape, and design of your packaging can make or break your success. Let’s we’ll explore why size...

The democratization of video production has always been a game-changer. From the rise of Final Cut Pro 1 to the surge of affordable DV technology, barriers to entry in content creation have crumbled, allowing countless creatives to tell their stories visually. Yet, opinions on AI’s impact on video production are...

Why is Donald Trump so obsessed with Greenland, calling U.S. ownership of the Arctic island an “absolute necessity” for national security and global dominance? While Trump initially floated the idea of buying Greenland in 2019 to widespread ridicule, his latest comments have sparked a chilling question: If Denmark won’t sell,...

Artificial intelligence (AI) is revolutionizing industries worldwide, but few are embracing its transformative potential quite like Blackmagic Design. With their flagship software, DaVinci Resolve Studio, Blackmagic Design is proving that AI can be more than a tool—it can be a creative partner. By integrating state-of-the-art AI capabilities like the DaVinci...

As marketing and creative roles like graphic design, music, and video production evolve, the tools at our disposal are becoming more powerful and accessible. AI and advanced software can now accomplish tasks that once required years of training. However, this democratization of technology brings a critical truth to light: having...