AI has sparked debates across industries, particularly in the creative fields. While concerns abound about the disruptive potential of artificial intelligence, I’m taking an optimistic approach. Over time, I believe AI will make a profoundly positive impact on artists and creators by enhancing workflows and empowering creativity.
AI Enhances Creativity by Reducing Tedious Tasks
One of the most immediate benefits of AI is its ability to handle tedious, repetitive tasks. For example, AI-driven tools are revolutionizing workflows like rotoscoping in post-production, making the process faster and more efficient. This translates to less time spent on grunt work and more time dedicated to the truly creative aspects of media production.
By automating the mundane, AI gives artists the freedom to focus on innovation and storytelling—two elements that machines cannot replicate.
Machines Can’t Replace the Human Touch
While AI models are capable of generating creative outputs, they lack the depth and imperfections that make human artistry so compelling. Consider handmade oriental rugs: new, machine-made rugs are flawless, but they lack the character and history embedded in handmade antiques.

Similarly, art created by humans reflects experiences, emotions, and perspectives that resonate on a deeper level. People are inherently drawn to the imperfect beauty of human craftsmanship. AI-made products may be technically perfect, but they will never replace the connection and narrative of human-created art.
Disruption Drives Progress
AI is a powerful, disruptive technology, but disruption is not inherently negative. History shows us that technological advancements often reshape industries for the better.
- In the 1990s, non-linear editing (NLE) transformed the post-production landscape, rendering much of the old equipment and skills obsolete.
- GPUs revolutionized rendering in the 2000s.
- More recently, cloud computing has enabled unprecedented collaboration and scalability.


Each of these disruptions caused upheaval but ultimately led to greater opportunities and innovations. AI follows the same trajectory—it is a train we cannot stop, but one we must embrace to move forward.
Adapt and Thrive
Change always brings winners and losers, but history teaches us that progress creates more winners over time. Artists who embrace AI as a tool for amplifying their creativity will find themselves ahead of the curve. The technology is here to stay, and the key to thriving lies in adapting, learning, and finding ways to leverage AI to enhance—not replace—our uniquely human skills.