The Adelaide Camera Expo (ACE) is back, and as a passionate Adelaide photographer, I couldn’t be more excited! This annual event has quickly established itself as South Australia’s premier photography gathering, and if you’ve attended in the past, you’ll know why it’s become such a staple in our community. Organized by the legendary PhotoCo, running from September 21 to September 22 (first time over 2 days) this expo is more than just a trade show; it’s a celebration of all things photography, right in the heart of Adelaide at the iconic Adelaide Central Market.
A Brief History of ACE
The annual Adelaide Camera Expo started in 2018, born out of the vision of PhotoCo’s owner, Luke. After hearing from countless customers wishing for a local event like the ones in Melbourne, Sydney, and Perth, Luke took the initiative to create something truly special for Adelaide. What began as a modest gathering has now grown into the most popular camera event in South Australia, with last year’s expo selling an impressive 700 tickets!
The PhotoCo team
The team at PhotoCo truly sets the standard for exceptional service and expertise in the photography industry. Whether you’re a beginner looking for your first camera or a seasoned professional in need of the latest gear, the knowledgeable staff at PhotoCo are always ready with honest advice and personalized recommendations. Their passion for photography is evident in every interaction, and they go above and beyond to ensure that every customer leaves with the tools and confidence to capture their best shots. It’s no wonder PhotoCo has been a trusted name in Adelaide since 1967, continually supporting the local photography community with unmatched dedication and care.
Why Attend the Adelaide Camera Expo?
For those who haven’t experienced it yet, the Adelaide Camera Expo offers an unparalleled opportunity to immerse yourself in the world of photography. Whether you’re a seasoned pro or just getting started, there’s something for everyone. This year, for the first time, the expo will span two full days. Day one is dedicated to hands-on workshops and photo walks led by industry experts, while day two will feature the full expo experience with talks, demonstrations, and networking opportunities.
What to Expect
Held at the Adelaide Central Market, the expo showcases the latest in digital cameras, lenses, and photography accessories from all the leading brands. It also hosts South Australia’s only annual secondhand vintage market dedicated to photography, where you can discover rare treasures alongside the newest technology.
Attendees will have the chance to engage in interactive sessions, learn from distinguished guest speakers, and enjoy a range of free workshops. From mastering off-camera flash to diving into the world of wedding photography, there’s a session tailored to every interest.
But the Adelaide Camera Expo isn’t just about photography; it’s about community. The event offers local culinary delights, freshly roasted coffee, regional wines, beers, and live music, creating an atmosphere that’s as vibrant as the photos you’ll be inspired to take. And let’s not forget the special offers and exclusive deals on top-tier equipment available only during the event.
A Highlight: Kristian Dowling’s Leica Journey
One of the sessions I’m particularly looking forward to is Kristian Dowling’s talk on his journey in photography with Leica. Having had the pleasure of meeting Kristian during my visit to Leica in 2023, I can personally vouch for the depth of insight and inspiration he brings to his presentations. This session promises to be a captivating exploration of his career, the challenges he’s overcome, and the unique artistry that defines his work.
Workshops to Elevate Your Photography
If you’re looking to take your skills to the next level, don’t miss the “Off-Camera Flash for Dramatic Photography” workshop with Sony. I’ll be leading this dynamic session, where we’ll dive deep into the world of off-camera flash using top-of-the-line Sony equipment. Whether you’re into portrait photography, product photography, or simply want to add more drama to your images, this workshop is designed to empower you with the knowledge and techniques to create stunning visuals.
More to Explore
The expo also offers sessions on wedding photography, astro photography, and even a special talk on documenting First Nations communities through a ‘Blak lens’ by Benny Clark. Each of these free sessions is an opportunity to learn from the best in the business and gain insights that will inspire your work for years to come.
PhotoCo: A Legacy of Excellence
Of course, none of this would be possible without the incredible team at PhotoCo Camera House. As the oldest camera shop in South Australia, PhotoCo has been family-owned and operated since 1967, offering honest advice, top-notch service, and an exceptional range of camera gear. Whether you’re looking for the latest equipment or need help with passport photos or film development, PhotoCo is your go-to destination.
See You There!
The Adelaide Camera Expo by PhotoCo is an event not to be missed. With workshops, talks, and an array of photography gear all under one roof, it’s the perfect opportunity to connect with fellow photographers, learn something new, and discover the latest innovations in our field. I can’t wait to see you there!
