A marketing sales funnel is the tool to use when deciding what type of marketing content you need to produce where to position it and also to see where you are loosing traffic or business...
Ask yourself the question What type of promotion fits with what you want to say at different stages of the marketing funnel Remember advertising is not marketing...
Take 10 of your marketing budget and use it for research It could help you spend the remaining 90 far better and open your eyes to who the customer really is and what they want...
