Marketing
Adam's Marketing Insights
I’ve created a new social post with a tailored landing page targeted at specific demographics, it is getting liked and shared organically, and appearing at the top of Google and I’m seeing a lot of leads roll in from my website. So what? Where are the conversions to sales? This is where most marketers, especially the new digital centric marketers, get stumped.
Today, marketing seems to be all about digital, SEO, making videos, TikToks, with the main self imposed KPIs something as basic web traffic or likes and shares of a post.
I want to flip that on it’s head, and look at what is really important in the world of marketing.
Why do we do marketing or communications for our business or organisation?
The answer is sales. More customers. Or if we are a government body, people acting on what we have to say, and not just liking and sharing.
A like on Facebook does not equal business. Sure enough a like or share on a digital platform can result in a sale when the right person responds to your promotion but why should likes alone be a valid KPI (Key Performance Indicator)?
I was talking to a member of the communications team of a local government council in South Australia a while ago and they were proud of some photos of a Harmony Day event they’d taken. Apparently one of them had over 30 organic likes on Facebook and 4 shares. Would any business owner in the right mind think that likes and shares of photos of their sales team is a good ROI (return on investment) for what they are paying a Generation Y or Generation Z marketer to do?
Sure enough, new marketers (and even well established business operators) think that being up with the latest shiny digital platforms is where they need to be, but I think they are missing so many strategic aspects of marketing that can help them do so much better, and deliver quantifiable results for their business/employer.
In the fast-paced digital landscape, achieving top rankings on Google is more challenging than ever. With constant algorithm updates, businesses must adapt or risk falling behind. If you’re searching for reliable ways to master SEO and secure your spot at the top of Google, you’ve come to the right place....
Scrolling through LinkedIn, I stumbled upon a post titled “9 Proven Steps to Build an Email List That Converts.” While it provides a well-meaning checklist for affiliate marketers looking to grow their email lists, the advice reveals a significant blind spot: there is no real marketing strategy. Here’s a deeper...
In the ever-evolving world of marketing, it can be tempting to dive straight into the exciting, tangible aspects of execution. Crafting a captivating video, hosting an extravagant event, designing a glossy brochure, or launching a digital campaign can feel productive and, let’s face it, thrilling. But these efforts often fall...
If you’re looking for a speaker who will inspire, energize, and equip your team with actionable strategies to succeed, Frank Furness CSP is the name to know. Renowned as an internationally sought-after motivational sales speaker, Frank delivers insights that captivate audiences and drive real results for businesses. I recently had...
For years, the digital landscape has been dominated by the relentless race for attention. Clickbait headlines, constant notifications, and flashy visuals have kept businesses scrambling to capture fleeting glances from overwhelmed users. But now, the tides are turning. People are burnt out. The attention economy, where short bursts of interaction...
Design thinking has transcended its roots in the design industry to become a transformative tool for businesses across the globe. By placing customers at the heart of problem-solving, this human-centered approach is unlocking creativity, driving collaboration, and solving complex challenges. In today’s fast-paced, competitive landscape, here’s how design thinking is...
The rise of Nerds Gummy Clusters is nothing short of extraordinary. This candy went from contributing $40 million to Nerds’ total sales to generating over $500 million on its own. How did they do it? The team behind this runaway success shared their secrets in a recent Wall Street Journal...
In the fast-paced world of Instagram, staying ahead requires more than just creative visuals and catchy captions—it demands a strategy fueled by data and innovation. Enter Meta AI, a game-changing resource for brands and creators looking to optimize their Instagram content for engagement, reach, and results. Here’s how to harness...