Marketing
Adam's Marketing Insights
I’ve created a new social post with a tailored landing page targeted at specific demographics, it is getting liked and shared organically, and appearing at the top of Google and I’m seeing a lot of leads roll in from my website. So what? Where are the conversions to sales? This is where most marketers, especially the new digital centric marketers, get stumped.
Today, marketing seems to be all about digital, SEO, making videos, TikToks, with the main self imposed KPIs something as basic web traffic or likes and shares of a post.
I want to flip that on it’s head, and look at what is really important in the world of marketing.
Why do we do marketing or communications for our business or organisation?
The answer is sales. More customers. Or if we are a government body, people acting on what we have to say, and not just liking and sharing.
A like on Facebook does not equal business. Sure enough a like or share on a digital platform can result in a sale when the right person responds to your promotion but why should likes alone be a valid KPI (Key Performance Indicator)?
I was talking to a member of the communications team of a local government council in South Australia a while ago and they were proud of some photos of a Harmony Day event they’d taken. Apparently one of them had over 30 organic likes on Facebook and 4 shares. Would any business owner in the right mind think that likes and shares of photos of their sales team is a good ROI (return on investment) for what they are paying a Generation Y or Generation Z marketer to do?
Sure enough, new marketers (and even well established business operators) think that being up with the latest shiny digital platforms is where they need to be, but I think they are missing so many strategic aspects of marketing that can help them do so much better, and deliver quantifiable results for their business/employer.
Sun Tzu, the legendary Chinese military strategist, authored “The Art of War,” a treatise that has transcended the battlefield to become a cornerstone of strategic thinking in business and marketing. His timeless principles offer valuable insights that can help modern marketers navigate the competitive landscape with precision and foresight. Here’s...
When you think about the evolution of marketing as a discipline, one name stands out above all others: Philip Kotler. Often revered as the “Father of Modern Marketing,” Kotler’s groundbreaking work has not only shaped the field but also laid the foundation for how businesses approach marketing today. His contributions...
Cognitive dissonance, a concept introduced by psychologist Leon Festinger in 1957, describes the mental discomfort people experience when they hold conflicting beliefs, values, or attitudes. This discomfort often leads individuals to seek resolution by changing their beliefs or justifying their actions. But why is cognitive dissonance so significant in the...
In today’s rapidly evolving business landscape, the relationship between brands and clients has transformed. No longer is it merely about transactions or pushing products and services; it’s about forging a partnership rooted in trust and mutual success. To truly thrive, businesses must transition from being mere vendors to becoming trusted...
When we think of B2B buying decisions, it’s easy to picture a process dominated by logic, data, and careful analysis. With significant stakes involved, companies are expected to make rational, well-informed choices when selecting solutions or partners. However, research reveals a surprising truth: 90-95% of our decisions are influenced by...
Below are 10 subject lines that have been proven to deliver results. Use these as inspiration to craft your own compelling subject lines. General Sales Subject Lines Cold Outreach Subject Lines Follow-Up Subject Lines Re-engagement Subject Lines Event and Webinar Invitation Subject Lines Mastering the Art of Email Subject Lines...
Marketing for new clients is a lot like fishing. You can’t just toss your line into any random spot and hope for a catch. Success in both endeavors requires strategy, the right tools, and a deep understanding of your target. If you’re casting your net too wide or using the...
In a world where digital dominates, there’s something delightfully refreshing about the tactile charm of instant cameras. These little wonders of retro photography are making a major comeback, and the numbers prove it! According to Technavio, the global instant cameras and accessories market is set to grow by a whopping...