The democratization of video production has always been a game-changer. From the rise of Final Cut Pro 1 to the surge of affordable DV technology, barriers to entry in content creation have crumbled, allowing countless creatives to tell their stories visually. Yet, opinions on AI’s impact on video production are divided. While some see it as a threat to traditional roles, others recognize it as an incredible opportunity to reshape the industry.
Two Histories, Two Perspectives
Differing views often stem from varied experiences in the industry. Traditional TV and live production highlight concerns about AI reducing roles and devaluing craft skills. In contrast, those who have worked with limited budgets, like myself, see AI as a tool to add production value where resources are scarce.
My journey has always been about embracing technology that helps achieve more with less. Early adoption of tools like Fairlight’s Computer Video Instrument and Media 100 saw new individuals produce high-quality content within tight constraints. AI represents the next leap in that journey, enabling small teams and individuals to produce content with remarkable production value.
The Democratization of Content Creation
When Final Cut Pro 1 launched, it shattered expectations, selling over 200,000 copies in its first two years—ten times the original estimate. It didn’t just serve as a “Media Composer light” for professionals; it created an entirely new class of storytellers.
Similarly, AI is breaking down barriers even further. With tools that streamline workflows, automate complex tasks, and enhance creative output, more people than ever can bring their ideas to life. This isn’t just a trend—it’s a revolution. AI empowers creators to produce content with minimal apprenticeship, opening doors for hundreds of thousands who may never have pursued traditional filmmaking paths.
The Challenges AI Brings
Of course, there are concerns about the devaluation of traditional craft skills and the dwindling number of entry-level roles in established production industries. AI’s rise reflects a larger trend: the shrinking demand for personnel in traditional in-studio live production, as more resources shift to content creation across social media and online platforms.
But this evolution isn’t inherently bad. As craft skills change, successful creatives adapt, finding new ways to tell compelling stories.

Be the Creative Spirit
This shift reminds me of Isaac Asimov’s short story Profession. The protagonist, unable to be “programmed” like everyone else, must learn through a harder path, believing he’s defective. Ultimately, he discovers he belongs to a creative class that drives society forward.
Like Asimov’s protagonist, today’s creatives have an opportunity to embrace change and lead the industry forward. AI may alter how we work, but it doesn’t diminish our skills as storytellers. It enhances them, offering new tools to shape narratives, connect with audiences, and create meaningful work.
Be that person. Be the creative spirit who uses these tools not just to adapt but to thrive. AI isn’t the end of creativity—it’s a new chapter in its evolution.