Fujifilm cameras are renowned for their Film Simulations, offering photographers a variety of stunning color profiles inspired by classic Fuji film stocks. Among these, ASTIA/Soft stands out as an excellent choice for those seeking a perfect balance between vibrancy and softness.
Whether you’re capturing sunrises, landscapes, or vibrant cityscapes, ASTIA/Soft offers a dreamy, natural aesthetic that enhances colors while maintaining soft contrasts. In this guide, we’ll explore what makes ASTIA/Soft unique, how to use it effectively, and why it’s a must-have in your Fujifilm color profile toolkit.

What is ASTIA/Soft?
ASTIA/Soft is a versatile Film Simulation inspired by Fujifilm’s ASTIA slide film, known for its natural skin tones, vibrant yet controlled color reproduction, and gentle contrast. Unlike Velvia, which delivers ultra-saturated hues, ASTIA offers a more subtle but still punchy color profile, making it perfect for a wide range of photography styles.
Key Features of ASTIA/Soft:
- Rich, vibrant colors without looking oversaturated.
- Smooth, natural skin tones, making it excellent for portraits.
- Balanced contrast, preventing highlights from being too harsh.
- Ideal for landscapes, portraits, and travel photography.
Why Use ASTIA/Soft?
1. Dreamy Sunrises & Sunsets 🌅
If you’re a golden hour enthusiast, ASTIA/Soft is a fantastic Film Simulation for enhancing the rich hues of a sunrise or sunset. The colors remain natural while being slightly more saturated, giving your photos a soft yet striking atmosphere.
2. Perfect for Portraits 📸
Unlike Velvia, which can be too intense for skin tones, ASTIA/Soft keeps skin tones natural and flattering while still delivering depth in colors. This makes it a go-to profile for portrait photographers who want vibrancy without harshness.
3. Bringing Nature to Life 🌿
Lush green fields, forests, and colorful flowers come to life with ASTIA/Soft. It amplifies the vibrancy of nature while keeping things realistic and balanced, making it ideal for travel and outdoor photography.
Fuji ASTIA Sample Gallery








How to Use ASTIA/Soft on Your Fujifilm Camera
If you own a Fujifilm X-Series or GFX-Series camera, applying the ASTIA/Soft Film Simulation is easy:
- Go to your camera’s menu.
- Navigate to the ‘Film Simulation’ settings.
- Select ‘ASTIA/Soft’ from the list.
- Shoot in JPEG for an instant, color-processed image, or use RAW if you plan to adjust settings later.
💡 Pro Tip: Try pairing ASTIA/Soft with a slight shadow tone adjustment (-1 or -2) for an even softer look.
Applying ASTIA/Soft in Post-Processing (Lightroom & Capture One)
If you shoot in RAW, you can still apply ASTIA/Soft in post-production using Adobe Lightroom or Capture One:
In Adobe Lightroom:
- Open your image in Develop mode.
- Go to the Profile section.
- Click Browse > Camera Matching.
- Select Fujifilm ASTIA/Soft to apply the Film Simulation.
In Capture One:
- Open your RAW file.
- Go to Base Characteristics > Curve.
- Choose ASTIA/Soft from the dropdown menu.
This ensures you maintain Fujifilm’s color science while still having full editing flexibility.
Is ASTIA/Soft Right for You?
If you want a versatile, vibrant, yet gentle Film Simulation, ASTIA/Soft is a fantastic choice. It works beautifully for portraits, landscapes, and cityscapes, offering rich colors without looking over-processed.
Who Should Use ASTIA/Soft?
- Portrait photographers who want soft, natural skin tones.
- Landscape shooters looking for vibrant but realistic greens and blues.
- Travel photographers capturing colorful cityscapes.
- Sunset & sunrise lovers who want a dreamy, cinematic feel.
Fujifilm’s Film Simulations are more than just color presets—they are a carefully engineered homage to Fuji’s legendary film heritage. ASTIA/Soft remains one of the best choices for those who love vivid yet balanced photography straight out of the camera.
So next time you’re out shooting, give ASTIA/Soft a try—you might just fall in love with its dreamy, natural aesthetic! ✨📷