After spending a few days experimenting with OpenAI’s Sora, I’ve come to a provocative realization: using prompt-based generative AI feels exactly like playing a game with a little kid.
You know the kind of game I mean—the one where the kid makes up the rules as they go along, changes them randomly, and leaves you spinning in a whirlwind of nonsensical ideas and shifting logic. It’s like living in a fever dream of weird twists, non-sequiturs, and a complete lack of coherence.
And here’s the kicker: while that unpredictability can be wildly entertaining, it’s not what I want in my commercial creative practice.
The Problem with Generative AI’s ‘Kid Energy’
Prompt-based generative AI thrives on chaos. You give it a prompt, it spits out something vaguely related, and then you tweak, rewrite, and reprompt, hoping for results that actually make sense. The process can feel more like herding cats than collaborating with a reliable tool.
Yes, the unpredictability can spark fresh ideas. Yes, it’s fun to marvel at its offbeat creativity. But for serious, goal-oriented creative work—where deadlines, deliverables, and professionalism matter—this “little kid” energy quickly becomes a liability.
Why Kids (and AI) Don’t Belong in the Workforce
Let’s complete the analogy: kids are delightful, but they’re not ready for the professional world. The same goes for generative AI in its current state. Sure, it can assist with brainstorming or create quick drafts, but as a dependable partner in the high-stakes world of commercial creativity? It falls flat.
Its unpredictability, lack of context, and need for constant babysitting make it more of a playful distraction than a practical solution. When deadlines loom and precision is critical, we need tools that work like seasoned professionals—not tools that behave like hyperactive children inventing rules on the fly.
The Bottom Line
Generative AI has its place, and I won’t deny it can be fun to explore its quirks. But let’s be real: until it grows up (metaphorically speaking), it’s not ready for the demands of a commercial creative practice.
So, the next time you’re tempted to integrate AI into your workflow, ask yourself this: would you trust a little kid to run your project?
