The buzz around the Fujifilm GFX100RF is real—and I get it. Sleek design, 102 megapixels, medium format sensor, a nod to Leica’s iconic style… it’s enough to make any photographer curious. But as tempting as it is to jump on the hype train, I find myself coming back to a...
One of the biggest critiques surrounding the Fujifilm GFX100RF is its lack of IBIS (In-Body Image Stabilisation)—especially considering it packs a powerful 100MP medium format sensor. But if you think the larger camera body is the reason for the missing GFX100RF IBIS, think again. In a recent discussion in Prague,...
Ever since Fujifilm announced the new GFX100RF, I haven’t been able to stop thinking about what it really means. Not just in terms of specs or performance—but what it says to photographers like me who see the world differently, who crave that perfect blend of form and function. If you’ve...
Fujifilm’s Secret Weapon? Let’s see why the GFX100RF’s Aspect Ratio Dial Could Revolutionize Your Photography. The Fujifilm X Summit was packed with exciting reveals—but one moment at minute 39 quietly stole the show. While tech specs and megapixel counts made headlines, it was a tribute to legendary photographer Josef Koudelka...
Pantone is a name synonymous with color. If you work in design, fashion, branding, manufacturing, or even government, you’ve likely come across a reference to Pantone colors or the Pantone Matching System (PMS). But what is Pantone exactly? Why is it such a big deal, and how has it become...
In the world of digital imaging and professional photography, color accuracy and consistency are crucial. Whether you’re preparing a photo book, marketing materials, or a high-end magazine, understanding how colors move from screen to print can make or break the final product. A common point of confusion in this process...
What is spot colour printing? If you’re designing for print—especially logos, packaging, or high-end marketing materials—understanding spot colour printing is essential for achieving colour accuracy and consistency. Unlike standard CMYK printing, spot colour printing uses pre-mixed ink colours to reproduce precise hues, brand colours, and special effects. In this guide,...
In the world of visual communication, accurate color reproduction is vital—whether in photography, graphic design, packaging, or publishing. One of the most widely used methods for achieving full-color images on physical surfaces is CMYK printing. The acronym stands for Cyan, Magenta, Yellow, and Key (Black), and it refers to the...
I’m a Leica Street photographer, traveller, avid reviewer, marketer and blogger. I am, by my own admission, a gear nut but I don’t buy gear just to test it or pixel peep. I’m only interested in the art that can be produced with the gear. And seeing what emotions can be brought out in those who see my photos.