Search
Close this search box.
Search
Close this search box.

AdamInsights

We need to segment the market when we are doing our marketing plans so we can find the most valuable group of people to target later, but it should also come naturally when we are market orientated or customer focussed with developing our products....
No one is an expert until they have done the research. No matter what the person who has been in the industry for years says, or how passionate the creative wizz is about the ad they made, without knowledge behind them, how can they say they are delivering something effective?...
Positioning is not about what we as a marketer do to the product, it is what our marketing can do in the mind of the customer....

I’ve had the Leica 28mm F1.4 Summilux for 3 months at the time of writing this review. In that time I’ve trialled it for landscapes, close ups, low light. All the samples in this review are unedited, I want to show you a true indication of what the lens is...

Leica Camera presents the Leica Q2 Monochrom – the next-generation model of the Leica Q line of cameras. With a newly developed full-frame monochrome sensor, a fast Leica Summilux 28 mm f/1.7 ASPH. prime lens, fast and precise autofocus and OLED viewfinder technology, the new model not only continues the...

The time has come America, to take action about your deadly gun culture. Your love of guns has not only blinded you to the reality that they empower individuals to kill a lot of innocent people, but your selfish demands to keep unnecessary types of guns available to the general...

Take 10% of your marketing budget and use it for research. It could help you spend the remaining 90% far better and open your eyes to who the customer really is, and what they want....

Maximum performance in a compact construction: the APO-Summicron-M 35 f/2 ASPH sets new benchmarks. What is new and special about the 35mm Summicron APO is that now we can focus down to 30cm to our subject whereas previously it has been 70cm. This is achieved with a new focus mechanism....